#PlayAlternative: The Search Begins

#PlayAuthentic … Or Else!

By now, you’ve probably heard of Gibson’s notorious #PlayAuthentic PR and legal stunt.

If you haven’t … basically, Gibson published (and then pulled) an official video saying that the only authentic Les Paul is one made by Gibson, and that they were coming after other people who make similar guitars. Very shortly afterwards, there was a lot of publicity about them suing the owners of Dean Guitars, and then their failure to trademark aspects of the flying V body shape in Europe.

It was the beginning of a PR nightmare that’s still continuing to this day, as the new Gibson management continue to lurch from one PR misstep to another.

There’s been some backlash, especially in the form of ridicule. As always, there’s been some folks loudly declaring that they’ll never buy another Gibson, but mostly it’s served to knock the shine off the mid-2019 relaunch of the Les Paul.

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New Arrivals For July 2019

This month has been a month of two very different stories: guitars and pedals.

On the guitar front, I’ve been very fortunate to find a couple of guitars that blew my socks right off. Proper love-at-the-first-note through an amp fairytale stuff. Fairytales don’t always have a happy ending, mind, so do check back in the months ahead to learn whether these do (or don’t)!

Pedals have been much more of a mixed bag. Good deals have been hard to come by this month, with a lot of people chasing a smaller pool of 2nd hand gear. Maybe it’s the summer months, or maybe it’s the renewed uncertainty here in Britain atm? Either way, I hope things pick up.

I’m doing something a bit different this month. Rather than try and squeeze my first impressions into 3 or 4 paragraphs (to keep these ‘New Arrivals’ posts short), I’ve started breaking them out into separate posts that I’m linking to from here. It gives me a bit more space to talk about each piece of gear. Do you like it? Or do you prefer the ‘all-in-one’ format I’ve been using up to now? Let me know in the comments below.

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Changing Pickups Part 2: A Nice Surprise

This conversation was originally posted to my Twitter feed. You can find Part 1 here.

Well, the green Strat is back, and the result has been quite the surprise.

Quick recap: Fender Player series Strat, which I’ve really taken a shine to. Dropped it off @astringsuk yesterday to replace the stock pickups with a (mismatched) set of 63 Veneers from Bare Knuckle. Wanted a more vintage Strat tone.

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